New work for GE is now live.
The GE Oslo shoot was a perfect example of a team effort. We were working under reasonably tight time and location constraints, shooting real people in their busy working environments, and so we had to remain as flexible as possible. Working with an experienced and flexible art director meant we could quickly explore visual ideas as they presented themselves, and working with a seasoned production crew meant we could work unhindered, knowing everything was at hand.. and all I had to do was think about making the pictures. It was a memorable shoot, and for all the right reasons.
Some kind words from Seven Stones’ creative director, Justin Earl.. “Working in Oslo with Julian and his team on this four-day shoot was an absolute pleasure. He knew exactly what we wanted to achieve with each shot, shooting in some very challenging industrial spaces. The brief for this shoot was about capturing the characters and stories of real employees and we did exactly that, thanks to the way Julian made everyone feel very much at home in front of his camera.”
And a full breakdown of what went in to the shoot, from my agent Lisa Pritchard’s blog, here.
Client : GE. Agency : Seven Stones. AD : Justin earl.